Fast food restaurants mostly rely on printed menuboards to display their product offerings. Increasingly, restaurant operators integrate digital screens to create a more dynamic dining experience and increase sales. Animated ads are used to grab customer attention and upsell.
Here are some of the advantages of using digital signage for the fast-food restaurant operator:
- Custom pricing by location that is updated in real-time.
- Block of ads are run at specific times of day to maximize impact (ex: breakfeast menu in the morning, lunch menu at noon and dinner menu later in the day).
- Additional “live” messages can be delivered via real-time text ticker.Animations provide an entertainment factor that helps attenuate the impact of waiting times.
- Ads can be modified on the fly so out-of stock items can be taken out of rotation.
Here are advantages for the restaurant franchise office and its advertising agency
- Create and maintain a standardized “look and feel” across all locations.
- Communicate with your customers more effectively.
- Potential for co-op revenue. Resell advertising space to your vendors.
- Collect precise playback statistics for your content by geographic area or by date.
- Manage what each restaurant operator can display on their screens.
- Monitor the status of your display network in real-time.
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