RETAIL, Point Of Sale

During the past several years, digital signage has had a major impact in the retail industry.

This is obvious given the fact that:

• As competition increasing retailers must find innovative ways to differentiate themselves.
• More than 50% of sales decisions are made on the retail sales floor, hence the importance of creating an exciting shopping experience that triggers customer's impulse to buy more products and services.
• Traditional media has higher costs and overhead. It is also less flexible and efficient than digital signage.
• Digital signage increases communication and promotional revenue at a lesser cost. Navori has developed specific tools for the retail industry and its increasing need for efficiency and innovation.
• Central or decentralized management of promotional campaigns at a national, regional or local level.
• Management of targeted campaigns depending on the type of point-of-sale (POS) system, customer's demographic profile, strategic priorities, time of the day, local language and more...
• Creation of user account profiles with specific rights that follow the company's' internal hierarchy and maintains control at multiple levels (physical location, screens, media files and validation, playlists, etc...)
• The Navori QL Designer module can be used for managing on-screen pricing and product visuals
• also:
• The integration of any type of external applications such as stock control.
• The ability to launch or terminate promotions in-store or at the regional/national level based on merchandise inventories.
• The integration of emerging new technologies such as RFID to respond to any type of interactive scenario in order to boost customer impulse buys.
• The deployment of interactive kiosks so customers can be informed on product features and promotions, access and use electronic coupons or handle credit card payments.