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Created on Friday, 26 April 2013

ADVERTISING DIGITAL SIGNAGE SYSTEMS POWERED BY NAVORI

Digital Signage Advertising consists of using screens that are connected to a central server. These screens are used to communicate and promote advertising space.

Leverage the impact of Digital Signage Advertising through targeted merchandising. NAVORI QL allows you to go fully parametric in your interaction with your audience to the extent of being able to optimize and control your message in function of your customers profile in the most relevant position:  in front of your product(s) and at that most relevant momentum you can trigger a purchase impulse. The success rate of this depends on the scenario… NAVORI QL powers it – all the way !


Also known as narrowcasting, this new medium enables the mass customization of messages and has the ability to measure the advertising effectiveness. This medium is also capable to sustain customer relationships, facilitating retailer an/or brand differentiation. That requires an intelligent approach to  the systematization of content.


In store advertising is on flat screens such as LCD or LED that deliver dynamic images to capture the customers attention. Advertisements can be updated in real time and NAVORI QL contains an easy to use yet very powerful content creation and management system and allows you to update campaigns in a few mouse clicks.


NAVORI QL has the highest playback quality available on the market and is fully interactive to seamlessly integrate into any workflow and communications scenario.


NAVORI QL has the following architecture: each advertising screen or billboard is connected to a Windows PC player or Android player device on which a NAVORI QL Player software license is running. These players are connected over TCP/IP (internet, LAN, 3G,…) to NAVORI QL Server to retrieve/upload their media files and programming data and NAVORI Server also yields all media and technical statistics from the players. NAVORI QL Server itself is managed by NAVORI QL Manager, an application that runs through any browser. Different administrators can manage NAVORI QL each having their own rights. The NAVORI QL network architecture is fully secured an load balanced and allows to connect a virtually unlimited number of screens organized in as many groups and subgroups. Programming can be organized matrix-wise, according to schedules and can be rule based across different groups of screens in function of f.i. cross regional departmental promotions.


NAVORI QL works the wonder for your brands !