Tycoon 3.03 can sustain product promotions in supermarkets. Many deployments of Retail TV ñ Promo TV are driving on the Tycoon Network 3.03 narrowcasting platform. Existing video demo units that were video/DVD driven are being replaced by mobile player platforms that are updated over the existing in-store wireless networks. This enables a more flexible communication including interactivity and kiosk applications to support e-commerce scenario's, perform parametric signage such adapting the message to the customer in function of his gender, age or action taken. This highlights the wide variety of integration