North America
NAVORI

1800 McGill College Avenue,
Suite 2460, Montreal, QC
H3A 3J6
CANADA

  • Phone: 514-395-8999
  • Toll-Free: 1-800-720-2751
  • Fax: 514-439-8999
 

Headquarters
NAVORI

World Trade Center
Avenue Gratta Paille 2
CH-1000 Lausanne
SWITZERLAND

  • Phone: +41 21 641 19 60
  • Fax: +41 21 641 19 61
 

South America
NAVORI

Av. Alicia Moreau de Justo 740
Piso 3 Ofic.1 -( C1107AAP )
Puerto Madero - Dock 5
Bs. As.
ARGENTINA

  • Tel: +54 11 5235 3919
  • Fax: + 54 11 5239-5483
 

Middle East
NAVORI

P.O. Box 286158 Riyadh, 11323,
KINGDOM OF SAUDI ARABIA

  • Phone: +966 555 22 1919
  • Fax: +966 1 215 1449
 

DYNAMIC DIGITAL SIGNAGE POWERED BY NAVORI

Dynamic digital signage is the terminology used for a communications technique that is screen based and displays targeted content media (text, images, video) consisting of advertising, branding, news, weather forecasts, promotions, departure times etc.

Such system allows advertisers to effectively communicate with their customers. Given the digital and networked architecture of a dynamic digital signage solution, it is possible to target the audience with an unmatched precision, differentiating content by location, demographics or circumstances. IT allows for interactivity thus allows to instantly generate feedback and obtain campaign and audience measurements in real time. This becomes important in highly competitive markets where minute to minute feedback on customers behavior is needed to control costs and maximize sales revenue.

An example of a dynamic digital signage is a large department store where printed signs are replaced by digital point of sale screens to promote products or to immerse customers with infotainment in order to improve the shopping experience. Interactive kiosk systems can assist customers with applications ranging from way-finding, product search to couponing or paying. The system can also support the safety and security scenario of the store to give amber alerts for missing children and the displays immediately can switch to alarm and evacuation messages in case of an fire alarm.