World Trade Center
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NAVORI IBERO AMERICA
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Piso 3 Ofic.1 -( C1107AAP )
Puerto Madero - Dock 5
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KINGDOM OF SAUDI ARABIA
DYNAMIC DIGITAL SIGNAGE POWERED BY NAVORI
Dynamic digital signage is the terminology used for a communications technique that is screen based and displays targeted content media (text, images, video) consisting of advertising, branding, news, weather forecasts, promotions, departure times etc.
Such system allows advertisers to effectively communicate with their customers. Given the digital and networked architecture of a dynamic digital signage solution, it is possible to target the audience with an unmatched precision, differentiating content by location, demographics or circumstances. IT allows for interactivity thus allows to instantly generate feedback and obtain campaign and audience measurements in real time. This becomes important in highly competitive markets where minute to minute feedback on customers behavior is needed to control costs and maximize sales revenue.
An example of a dynamic digital signage is a large department store where printed signs are replaced by digital point of sale screens to promote products or to immerse customers with infotainment in order to improve the shopping experience. Interactive kiosk systems can assist customers with applications ranging from way-finding, product search to couponing or paying. The system can also support the safety and security scenario of the store to give amber alerts for missing children and the displays immediately can switch to alarm and evacuation messages in case of an fire alarm.
Navori gives you the freedom to choose the deployment option that’s right for your business