Digital Signage Articles - Hotel Signage

Hotel Signage
By Maurice Doran – Technical Support Manager, Navori SA

Hotels lobbies are prime locations for digital signage. They offer an excellent advertising opportunity for the hotel operator while providing guests with practical local information.

It’s always a good idea to mix of advertising with public information as this gives viewers a good reason to pay attention to your digital signs. The savvy digital signage operator will mix local weather and airport information with advertising for the hotel’s services and facilities. Add to the mix local paid advertising and you have a revenue stream that will help finance and grow your digital signage network.

Use crawling text banners in your layout to provide a permanent message area to keep your guests informed about hotel events throughout the day.

Best locations for your digital signs are the main lobby, hallways leading to meeting and conference rooms, fitness facilities and near the restaurant or bar.