In-Store TV Powered by NavoriSavvy retailers know how to leverage technology to inform customers and increase sales. In-store TV networks built on digital signage technologies enable retailers to continuously refine their message as required. Static printed posters require weeks and months from concept stage to in-store deployment. Compare this with in-store TV networks where you can update content in real-time, enabling retailers to fine-tune their advertising and react quickly to market demands. Another benefit is having the ability to localize content such as pricing or promote some items only in specific locations. The Navori Tycoon digital signage suite is capable of managing content for individual screens or updating groups of screens simultaneously from a central location. The system uses a central module called the Tycoon Server and remote PCs use the Tycoon Player application.
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