Elevator screens are generally located in buildings where you already have a fairly good grasp of the demographics. It’s an ideal location to deliver targeted ads and programming.
Maybe there are office vacancies to fill, or other useful information you can deliver. This is when elevator displays have the greatest impact.
Advertising networks understand the need to publish a mix of ads and information that is relevant to elevator occupants. For example, information about local retail businesses, or live news, weather and sports.
Real-estate management firms and venue owners are now installing their own screen networks, creating a powerful communication and advertising platform for their tenants. They use digital signage software as a means to enhance shared building spaces, like elevator waiting areas and entrance lobbies.