GET LIFT AND LEARN TO INCREASE SALES
Retailers implement lift and learn technology in their stores to help shoppers in their decision-making process. While this technology has become popular for high-tech items, such as smartphones, headphones, and similar products, the technology is also commonly used for cosmetics and other sectors as well.
HOW DOES LIFT AND LEARN WORK?
Sensors, like RFID tags, are installed on or near the products you wish to monitor. When a shopper picks up a product, nearby digital signage screens automatically show pre-programmed content related to that product. Your digital signage screens instantly return to regular store programming when the product is returned to its cradle or other specified location.
The content shown while the item is being manipulated can be a video explaining its use, an advertisement, or promotional content, like a new in-store special or other offer. Lift and learn is also a great way to promote your brand and improve customer loyalty.
This new technology can offer its benefits to other establishments, such as:
- Museums use the technology to create more interesting exhibits where visitors can interact with items and receive related information.
- Automobile dealerships use the technology to provide vehicle information in showrooms and trade shows.