Most digital signage software relies solely on human intervention. Someone needs to gather the content, organize it and then make sure it is scheduled properly for playback.
This may not matter much if you are only managing a couple of screens, but your workload will increase dramatically as your digital signage network grows.
Navori Labs introduced rule-based automation, smart content and other features so that QL users can manage large and complex display networks more intelligently and more efficiently.
With data-driven content, your audience always sees what is most relevant. You can also trigger content instantly which is extremely useful.