Most digital signage software relies on human intervention. Someone needs to gather the content, organize it and then make sure it’s scheduled properly.
This may not matter much if you’re only managing a couple of screens, but your workload may increase drastically as your digital signage network grows.
Navori Labs has been developing and adding time-saving technologies to the QL Digital Signage Software platform so content managers can keep up with daily demands. We introduced rule-based automation, smart content and other features that help users manage large and complex display networks more efficiently. Data-driven content management ensures your audience will always see content that is most relevant to them. It can also trigger content on any display instantly which can be extremely valuable.
Here are some examples…
- QL managed content adapts to real-time events without any complex programming. Product ads can appear on-screen during specific weather conditions, or product information is automatically removed whenever an item is out of stock. Smart content automation lets you react faster and more reliably than any manual process.
Smart content automation relies on any available data such as KPI, product inventory, weather, sales figures, or Business Intelligence information to determine when and where content should be shown. You no longer need to intervene manually when business situations change. QL handles everything for you, instantly.
- Navori Labs’ Computer Vision software brings the power of Artificial Intelligence to any display network. Computer Vision works with any webcam to detect and react to the audience so different content is shown based on the viewer’s biometric features. The software can be used to modify a Playlist’s content dynamically, trigger content instantly or perform in-depth analytics of the audience to measure dwell times and detect a viewer’s attention.
Computer Vision ensures targeted advertising reaches its intended audience. Viewer engagement is much higher, resulting in increased revenues.
- Schedulable player updates and our auto-update feature ensure content gets published to each player with minimal user intervention. Users may publish instantly or defer publication to a later date and time. When enabled, the auto-update feature lets QL Server perform an automatic connection to each Player daily, so any unpublished update gets processed.
- The Navori QL platform is highly interoperable. Using our APIs, QL can be interfaced with any third-party software or hardware including motion sensors, temperature sensors, iBeacons, license plate readers, and many other devices. Every QL feature can be automated so the software relies less on manual operators.
QL’s smart content rules let you develop workflows that maximize audience engagement while reducing your overhead. The result is higher ROI and better employee satisfaction.