Centre Bell: How Montreal’s Bell Center arena has increased fan engagement using QL

The Bell Centre in Montreal, Canada, home to the NHL’s Montreal Canadiens, aimed to boost fan engagement for sports and live events with the many displays and experiential signage throughout the venue. At the same time, the stadium’s technical leadership sought a digital signage management and monitoring system that could live on the central network while remaining operationally independent from the IT department. Additionally, the system (which is self-hosted on site) had to support multiple users with varying levels of access controls, targeted playout by display and group, as well as leverage a variety of media player types and operating systems. To achieve this, the venue selected the Navori Labs

Centre Bell: How Montreal’s Bell Center arena has increased fan engagement using QL
“The ability to customize QL to support advanced audio and data needs has also provided exceptional value – not to mention its reliability in scheduling and disseminating advertising content to accelerate our return on investment. They also provide exceptional support, both from their North American office in Montreal, as well as their Switzerland headquarters. They have been more than a supplier; they have been an excellent partner.”

Pierre-Eric Belzile

Vice President of information technologies and communications, Montreal Canadiens hockey club, Evenko, l’équipe Spectra.

WHAT WERE THE SOFTWARE REQUIREMENTS?

T stadium’s technical leadership sought a digital signage management and monitoring system that could live on the central network while remaining operationally independent from the IT department.

  • RICH AND HIGH-DEF CONTENT RENDERING Power dynamic high-resolution video, animation, graphics, live streaming and rich data to hundreds of displays of varying sizes, orientations, and resolutions.
  • RICH TEMPLATE DESIGNER A digital signage platform that gives content creators and designers the freedom and flexibility to create and deploy customized content driven experiences.
  • MULTI-TENANT Support multiple users with varying layers of access controls. Administrator creates user profiles, defining what they can see, their roles and notifications based on their profile.
  • MULTI-PLATFORM Freedom to leverage multiple media player types and operating systems from a single platform. A single centralized system to manage concourse displays, concession menu boards, large LCD displays, and video walls for experiential signage.
  • INTENSIVE USE OF API
    Find a platform built on open architecture that allows for API driven customizations and automation.
  • ADVERTISING / DOOH All the functionalities necessary to manage the sale of advertising space. Campaign management, guaranteed number of ad impressions, statistics with proof of play, programmatic via a third-party system
  • CONTENT AUTOMATION Support for time-sensitive content triggering during normal operations and special events. Find an intuitive solution to manage menu boards (at concession stands) that display graphics, promotional video, and variable pricing in a clean and intuitive way.
  • ON PREMISES BACKEND HOSTING A centralized and self-hosted digital signage platform that remains operationally independent from IT.
  • EMERGENCY ALERT Create a “message on hold” program that feeds audio related to event, security, and visitor information to callers, as well as standalone sound systems at the box office and throughout the concourse.
  • CONTENT AUTOMATION Support for time-sensitive content triggering during normal operations and special events. Find an intuitive solution to manage menu boards (at concession stands) that display graphics, promotional video, and variable pricing in a clean and intuitive way.
  • ON PREMISES BACKEND HOSTING A centralized and self-hosted digital signage platform that remains operationally independent from IT.

ABOUT BELL CENTER

Located in downtown Montreal and with a capacity of 21,273 seats the Centre Bell is the largest arena for hockey in North America and one of the most technologically advanced and versatile venues in the world. It’s home to legendary Montreal Canadiens Hockey Club and is the headquarters for Evenko. https://www.centrebell.ca/en

NAVORI QL SOFTWARE MODULE USED

  • AAP-40 QL Core: Server On-Premise – Desktop and Mobile Content Manager, Multi-user with customizable roles – SSO, Template and Ticker Designer, Data Feed Manager XML, RSS, Twitter, Facebook, Office 365 and Google Calendar and basic Monitoring
  • ASR-02 Load balancing module – per additional IIS server
  • ASR-03 Microsoft Azure BLOB module
  • ASR-04 Server API module
  • AAP-41 Expert module including advanced monitoring and aggregated playback reporting
  • BAP-10 Advertising module – Digital-Out-of-Home / DooH – Campaign Management Module
  • BAP-14 Multi media-player content synchronization module
  • BAP-21 Insane performance rendering (IPR) module – 8K player engine (Windows 64 bits required)
  • HW-03 Stix 3500 series – 4k external media player. Android. Three years warranty