Istanbul International Airport digital signage project

As Istanbul Airport’s digital advertising operator, Mediaport selected the QL digital signage software for the airport’s display network. The company selected Navori Labs’ QL based on its capabilities and ease of integration with the airport’s third-party software. QL on-premise met Istanbul Airport’s security and technical requirements which made it the perfect solution for this project.

Istanbul International Airport digital signage project
“ Navori provides us with the best solutions and tools for our business needs. We needed a flexible, scalable, agile and multi-platform solution that empowers us in our business processes. Security is very important for us since we are operating in airports and Navori delivers. Navori’s partnership is very strategic in growing and developing our businesses mutually ”

Mr. Mehmet Emre

Director of Digital Operations, Mediaport

Project requirements

Istanbul Airport was looking to deliver their digital airport advertising content across multiple media player hardware platforms. The solution had to be 99.99% reliable as it manages the entire airport digital display network.

  • CROSS-PLATFORM CONTENT SYNCHRONIZATION – Content needed to be synchronized across every one of the airport’s digital signage displays. The QL Player software supports player synchronization across multiple hardware devices making it an ideal solution.
  • ON-PREMISE DIGITAL SIGNAGE SYSTEM – The project required an on-premise server architecture with high-availability. QL’s efficient and secure design ensures optimal performance, 24 hours a day – 365 days a year.
  • ADVERTISING PROOF-OF-PLAY REPORTING– The airport needed to provide accurate and detailed ad performance reporting for their clients. QL’s advertising campaign feature fully automates the ad insertion process. The software bases its calculations on user input, ad impression targets and the number of ads to play in sequence. Airport staff members can also generate forward-looking reports that predict when ads will be shown on each screen.
  • RICH AND DYNAMIC CONTENT RENDERING– Istanbul Airport wanted to offer a high-end experience to travelers as they went along their journey. Management and retail tenants expect broadcast-quality content and seamless transitions on the airport’s digital signage screens. QL Player exceeded all the airport’s requirements. QL displays all types of multimedia content and multi-zoned templates at the highest quality on every digital sign, airport LED display and video wall.
  • AUDIENCE MEASUREMENT– Istanbul Airport’s QL software can interface with Navori Labs’ AQUAJI computer vision solution. Airport staff uses AQUAJI to track footfall data and gather unique visitor counts filtered by age and demographic attributes. These are essential metrics for the airport’s tenants and advertising clients.
  • CONTEXT-AWARE CONTENT PLAYBACK– Airports are always looking to automate and improve their content programming. QL’s context-aware content playback helps reduce airport staff’s workload. It continuously adjusts the programming on all the airport’s digital displays.
  • Content playback can adapt based on external data feeds. Consider a situation where current weather observations, or traffic changes the information shown on the airport’s digital signage screens. For example, airport LED displays can show ads for umbrellas when it’s raining or help redirect traffic to empty airport parking spaces.
  • QL can communicate with AQUAJI to adjust its content based on the viewing audience’s attributes. For example, screens can show different ads to male and female viewers, or redirect content based on the audience’s age.

About Mediaport

Mediaport operates an exclusive network of digital airport advertising opportunities in Istanbul. The company’s digital signage properties include:

  • LED displays
  • LCD screens
  • Video walls
  • Static digital signage panels
  • Exterior billboards
  • Light boxes
  • Giant ad display boards

Mediaport DOOH Advertising is the most customer-centric digital ad agency in Turkey. We work exclusively with partners who offer professional on-premise and cloud-based solutions that operate seamlessly across any hardware platforms.

QL software modules used for this project

  • AAP-40 QL Core: Server On-Premise – Desktop and Mobile Content Manager, Multi-user with customizable roles – SSO, Template and Ticker Designer, Data Feed Manager XML, RSS, Twitter, Facebook, Office 365 and Google Calendar and basic Monitoring
  • BAP-10 Advertising module– Digital-Out-of-Home / DooH – Campaign Management Module
  • BAP-14 Multi media-player content synchronization module