West Edmonton Mall: North America’s largest mall uses Navori QL to power its digital signage experiences

West Edmonton Mall, one of the largest North American shopping center, was looking for a centralised digital signage solution that would improve the customer experience and increase engagement. Navori Labs’ seamless integration with the mall’s back-end systems resulted in more reliable content updates and more effective way finding signage. West Edmonton Mall is now able to deploy content to a wide variety of displays across the property on food court menu boards and on strategically located video walls to elevate the shopping experience.

West Edmonton Mall: North America’s largest mall uses Navori QL to power its digital signage experiences
“Navori Labs has been an integral part of our marketing strategy. The system fulfils our need for flexibility, scalability, and ease of use. The team at Navori supported us throughout the whole process and provided an effortless roll-out of the new system. Our continued partnership with Navori is valuable in helping us achieve business success.”

Tiffany Banh

Marketing Coordinator – WEM

WHAT WERE THE SOFTWARE REQUIREMENTS?

West Edmonton Mall needed a digital signage software solution who could ensure the reliable and efficient management content and hardware across the entire property.

  • A PLAYER RUNNING ON ANY PLATFORM In order to be able to use a variety of existing, Soc or traditional screens, West Edmonton was looking for software that could use existing hardware while delivering rich content with professional quality.
  • DATA FEED INTEGRATION Possibility for a novice user to integrate real-time data into the content from several sources specific to the shopping center, without programming.
  • SHOW LIVE INFORMATION Manage the display on digital menu boards for football court restaurants, with content specific to each restaurant, price and dynamic product photos.
  • CROSS PLAYER CONTENT SYNCHONIZATION Ability to synchronise multiple SoC screens for the display of the menu board of the restaurants of the food court
  • CONFERENCE CENTER ROOM BOOKING Provide screens in hotels and conference centres showing the occupancy of conference rooms in real time.

ABOUT WEST EDMONTON MALL

The story of West Edmonton Mall is the story of how a handful of visionaries took an ordinary idea like a shopping centre and turned it into a world-class destination. The Mall’s stores, attractions, and services combine to form the most comprehensive retail, hospitality and entertainment complex on Earth. As the prototype for mixed-use entertainment facilities, West Edmonton Mall is a place where people come to shop, play, and stay.

West Edmonton Mall’s concept is inspired by the traditional urban bazaars of Persia, where shopping and entertainment were plentiful and operated in tandem, fulfilling a variety of consumer needs all in one place.

At 5.3 million square feet, the Mall is the size of a small city and is accredited as a zoo.

West Edmonton Mall is home to more than 800 stores and services including twelve world class attractions, two hotels, over 100 dining venues, the widest variety of one-of-a-kind retailers, and entertainment for all ages. Average yearly visitation is approximately 30.8 million, making West Edmonton Mall the province’s number-one tourist attraction.

NAVORI QL SOFTWARE MODULE USED

  • AAP-40 QL Core: Server On-Premise – Desktop and Mobile Content Manager, Multi-user with customizable roles – SSO, Template and Ticker Designer, Data Feed Manager XML, RSS, Twitter, Facebook, Office 365 and Google Calendar and basic Monitoring
  • BAP-14 Multi media-player content synchronization module
  • AAP-41 Expert module including advanced monitoring  and aggregated playback reporting
  • HW-03 Stix 3500 series – 4k external media player. Android. Three years warranty