DATA FEED MANAGEMENT FOR DIGITAL SIGNAGE APPLICATIONS
How to integrate data feed into your content to improve its appeal
Want to improve your digital signage content’s appeal? Look no further than data feeds. Live and constantly updated data is the simplest and most effective way to attract and retail the viewer’s attention. QL’s Template and Ticker designer apps let you integrate any type of data into your template layouts. Display real-time content such as news, weather information, sports scores and business dashboards. You can even create digital menu boards that display information stored in external databases, or delivered from QL Server itself.
Data feeds are external sources of information and graphics that are stored in your company’s databases, or from third-party data providers. QL Templates can display data in two formats. Individual cells show each record sequentially with user-specified transition effects. Data can also be shown in table formats organized in columns and rows. You specify the format and QL does the rest. Information is continuously updated which means your screens will display fresh data without the need for human intervention. Data feeds can also be used for content automation where the user sets playback rules that determine when an item can be shown on screen. Think of an ad for ice cream that’s only shown when it’s sunny and hot outside. Data feeds can contain any type of information, even URLs or HTML code that refers to a picture or a video.