ONE SOLUTION—MANY DIGITAL SIGNAGE APPLICATIONS
QL lets you tackle any digital signage project or challenge
LOOKING FOR A DIGITAL SIGNAGE SYSTEM THAT CAN TAKE ON NEW CHALLENGES?
QL delivers more than 800 features with 13 digital signage application-specific add-on modules. Each QL Player license can be customized to your needs.
Corporate communications, retail and banking, quick-service restauration, healthcare,government organizations, and DooH advertising.
You will often see a video wall or large LED screens in the company’s lobby. Most of these applications use system-on-chip screens in office hallways to display business dashboards with information specific to each department. Wall-mounted tablets greet visitors at meeting room entrances and provide occupancy information while digital menu boards are displayed in the corporate cafeteria. You will also find most companies host their software internally for privacy reasons.
Most retail stores feature digital signage screens to improve the shopping experience. You will often find screens inside the store or in the display window near a store’s entrance, showing one or more video clips in a constant loop. Marketing content is regularly updated with each new product release or promotional offer.
Retail applications have their own unique requirements. This is why system-on-chip screens with their integrated media player hardware have become so popular. They are easy to install and are less expensive than other solutions.
Software reliability is an important factor to consider as technical support calls can be quite expensive and disruptive to business operations. Having the ability to interact with local digital signage screen programming at the store level is another big advantage, as screens can be used by staff members to inform and up sell customers.
Quick service restaurants are switching to digital signage technologies for their in-store and drive-through menu boards because digital signage is more versatile and more modern than static printed signs. Employees can even use their smartphone or a tablet to control and edit menu board content right in the store, which can be a huge time-saver.
To keep costs low, restaurant operators have been switching to system-on-chip screens that feature integrated player hardware. They also rely on digital signage CMS software that features a built-in content designer with data feed management capabilities so they can retrieve and display product names, caloric values, and prices. Since the information displayed on their screens is published in real-time, menus are constantly updated. Data feeds can also be used to automatically promote items based on availability, weather conditions, and any number of factors without staff involvement.
Screen-based advertising in public spaces, also known as “digital-out-of-home”, is gradually replacing printed signs with LED screens. The reason is simple. Digital screens are more versatile and they allow the network operator to easily publish and instantly update content from multiple advertisers. Digital signage content such as videos and animations are also far more effective than static posters.
Today’s digital signage CMS software must be highly advanced to fulfill every customer’s needs. For example, it must be able to automatically insert ads to meet impression targets, manage thousands of screens with minimum supervision, deliver comprehensive viewership metrics and audience measurements using computer vision, generate proof of playback analytics that include detailed ad impression statistics, offer a flexible API to integrate the solution with third party ad-booking systems and include advanced programmatic capabilities.
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