Engage and motivate viewers running interactive Digital Signage

How Does Interactive Digital Signage Work?

Multi-level interactivity on your digital signage

Interactive content engages and motivates viewers but many don’t know how interactivity works so let’s dive in. There are at least seven types of interactive applications you will encounter with digital signage.

Interactive digital signage software

Touchscreens

The first and most common is when someone interacts with screen content using a touch-enabled screen. Think of wayfinding screens installed in shopping malls and public spaces. Often, people will install interactive tablets which are another great option for displaying interactive content.
The most popular type of interactive content is written in HTML5 and when this type of content is displayed using QL Player, all interactivity is retained. QL Player will display HTML5 content natively so there is no need to convert it to another format. When QL users publish this content, they can choose to transfer all required files to each device ensuring the content will play flawlessly even if there is an issue with the local internet connection.

Smartphone Interactivity

The second application relates to people who interact with digital screens using a smartphone. This could be an employee who modifies a screen’s programming or launches sales support content on-demand. Think of a salesperson showing a video of a product that isn’t available in-store to a potential customer. In this case, interactivity becomes a key component of the retail store’s multichannel marketing strategy.
There are other examples, such as a store’s merchandising manager who modifies a store’s digital signage content mix to respond to competitive pressures or market conditions. Human resource staff may use interactivity for corporate communications. They can trigger training videos and company information on corporate digital signage screens when on boarding a new employee.

Quick-service restaurant workers can modify prices, add product photos, and edit menu items on the restaurant’s digital menu boards using a smartphone. It’s important to note all of these applications are fully supported by every QL version with no add-ons required.

Lift and Learn

The third application is called “lift and learn” and is used in many retail displays. When shoppers interact with a product, let’s say they pick up a smartphone or other electronic device. A nearby digital signage screen will stop playing its programmed content and show the device’s technical specifications. Each time the person picks a different product, the information automatically changes on the screen. This way the shopper can make a better-informed purchase decision without the assistance of a salesperson.QL supports this type of application on Windows PCs and Android devices, like Navori’s StiX media player.

Computer vision / aquaji

The fourth application uses a combination of artificial intelligence (AI) and computer vision technology, like Navori’s AQUAJI, to send information about the audience to each media player in real-time. The information can include the number of people looking at the digital signage screen, their demographic makeup, the time spent by each person in a given area, the time spent waiting, and what audience members can see within their field of vision. QL will adapt each screen’s programming based on this information so the information shown on-screen is always be optimized for the audience.
By combining QL and AQUAJI you customize your screen content based on the audience’s age, gender, time spent within a specific area, or time spent waiting. This ensures you will never show the same content twice.

Navori QL API

Grab viewer’s attention with “attract loops” that contain useful information, calls to action and advertising content. As soon as someone interacts with the display, the loop is interrupted and the desired digital content loads. This could be an HTML5-based app or any QL-managed digital signage content, such as a video or a template. Once there is no more interaction, the QL Player resumes the scheduled playlist and waits for further activity.
It’s important to note interactivity doesn’t always require touch screen displays.

Other Hardware Inputs

Grab viewer’s attention with “attract loops” that contain useful information, calls to action and motion and gesture-detecting sensors, RFID or iBeacon based on proximity, voice recognition or when someone pushes a USB hardware button.
You can’t talk about interactive digital signage without mentioning interactive wayfinders. The basic hardware components for modern wayfinding are accessible and affordable. You need a touch-enabled display with a PC or Android-based media player connected to it. The real secret is the digital signage content. Wayfinding can be anything from an interactive and searchable information directory with a flat 2D map or a 3D map with integrated video playback walking you through your route.

Select the best hardware platform for your needs!

More on Interactive Digital Signage

Ql supports interactivity right “out of the box

Manage and trigger digital signage content across multiple screens using templates, HTML5 apps and third-party software.

Grab viewer’s attention with “attract loops” that contain useful information, calls to action and advertising content. As soon as someone interacts with the display, the loop is interrupted and the desired digital content loads. This could be an HTML5-based app or any QL-managed digital signage content, such as a video or a template. Once there is no more interaction, the QL Player resumes the scheduled playlist and waits for further activity.

It’s important to note interactivity doesn’t always require touch screen displays.

Ql can trigger content using many inputs, and interact using:

  • Motion and gesture-detecting sensors
  • RFID or iBeacon based on proximity
  • Voice recognition
  • Computer Vision (AI-based facial recognition solutions)
  • QL Mobile app from a mobile device (like a smartphone or tablet)
  • When someone pushes a USB button

You can’t talk about interactive digital signage without mentioning interactive wayfinders. The basic hardware components for modern wayfinding are accessible and affordable. You need a touch-enabled display with a PC or Android-based media player connected to it. The real secret is the digital signage content. Wayfinding can be anything from an interactive and searchable information directory with a flat 2D map or a 3D map with integrated video playback walking you through your route.

Interactive digital signage can also have other uses:

  • Interactive billboards tied to consumer products that react when people are passing by the displays, or when people wave at the sign.
  • Exterior or interior store signage that changes its content based on current weather conditions.
  • Interactive digital signs that change the media on their displays based on the physical characteristics of the viewer, like their gender or age using face recognition technologies.

Frequently Asked questions

Why use QL for interactive applications?

QL Player is interactive digital signage that is supported on multiple hardware platforms, so you have plenty of options. You can deliver your projects on Windows PCs or Android devices, including Navori’s own QL Stix media player. You don’t necessarily need to use a touch screen either, as QL’s digital solutions can interface with many types of sensors, displays, kiosks and other devices including motion and gesture-detection systems.

Does QL track which content was triggered interactively?

QL Analytics reports will track anything managed by our software, and all data uploaded and stored in the QL Content Library and published to QL Players. QL does not track third-party software apps triggered from our software.

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