The second application relates to people who interact with digital screens using a smartphone. This could be an employee who modifies a screen’s programming or launches sales support content on-demand. Think of a salesperson showing a video of a product that isn’t available in-store to a potential customer. In this case, interactivity becomes a key component of the retail store’s multichannel marketing strategy.
There are other examples, such as a store’s merchandising manager who modifies a store’s digital signage content mix to respond to competitive pressures or market conditions. Human resource staff may use interactivity for corporate communications. They can trigger training videos and company information on corporate digital signage screens when on boarding a new employee.
Quick-service restaurant workers can modify prices, add product photos, and edit menu items on the restaurant’s digital menu boards using a smartphone. It’s important to note all of these applications are fully supported by every QL version with no add-ons required.
LIFT AND LEARN
The third application is called “lift and learn” and is used in many retail displays. When shoppers interact with a product, let’s say they pick up a smartphone or other electronic device. A nearby digital signage screen will stop playing its programmed content and show the device’s technical specifications. Each time the person picks a different product, the information automatically changes on the screen. This way the shopper can make a better-informed purchase decision without the assistance of a salesperson.QL supports this type of application on Windows PCs and Android devices, like Navori’s StiX media player.
COMPUTER VISION / AQUAJI
The fourth application uses a combination of artificial intelligence (AI) and computer vision technology, like Navori’s AQUAJI, to send information about the audience to each media player in real-time. The information can include the number of people looking at the digital signage screen, their demographic makeup, the time spent by each person in a given area, the time spent waiting, and what audience members can see within their field of vision. QL will adapt each screen’s programming based on this information so the information shown on-screen is always be optimized for the audience.
By combining QL and AQUAJI you customize your screen content based on the audience’s age, gender, time spent within a specific area, or time spent waiting. This ensures you will never show the same content twice.
NAVORI QL API
Grab viewer’s attention with “attract loops” that contain useful information, calls to action and advertising content. As soon as someone interacts with the display, the loop is interrupted and the desired digital content loads. This could be an HTML5-based app or any QL-managed digital signage content, such as a video or a template. Once there is no more interaction, the QL Player resumes the scheduled playlist and waits for further activity.
It’s important to note interactivity doesn’t always require touch screen displays.
OTHER HARDWARE INPUTS
Grab viewer’s attention with “attract loops” that contain useful information, calls to action and motion and gesture-detecting sensors, RFID or iBeacon based on proximity, voice recognition or when someone pushes a USB hardware button.
You can’t talk about interactive digital signage without mentioning interactive wayfinders. The basic hardware components for modern wayfinding are accessible and affordable. You need a touch-enabled display with a PC or Android-based media player connected to it. The real secret is the digital signage content. Wayfinding can be anything from an interactive and searchable information directory with a flat 2D map or a 3D map with integrated video playback walking you through your route.
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