Engage your customers with interactive and hands-on experiences

Use Navori QL digital signage software to create memorable, convenient and interactive Lift & Learn experience for your customers.

The Lift & Learn Challenge

Retailers facing stiff competition from popular e-commerce sites are reinventing the shopping experience with a focus on the customer experience. To remain relevant and give customers a reason to visit retail stores, retailers are working to find innovative ways to improve that customer’s experience.

The quality of the customer experience is often linked to engagement, interactivity and simply whether the visitor got the information or advice they needed with as short of a waiting time as possible. The Lift and Learn experience is designed to deliver just that.

The Navori Solution

Products are placed on a table or any other support. Sensors detect the presence of a customer and their attention to one or more products. As soon as he touches the product or takes it in his hands, informative or promotional content is displayed on the digital signage screen. If it takes more than one product, a comparison of functionality or characteristics is displayed on the screen, facilitating decision-making.
Lift and learn requires the use of a PC or Stix 3700 as SoC screens do not support such  interactivity.

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Get lift and learn to increase sales

Retailers implement lift and learn technology in their stores to help shoppers in their decision-making process. While this technology has become popular for high-tech items, such as smartphones, headphones, and similar products, the technology is also commonly used for cosmetics and other sectors as well.

How does lift and learn work?

Sensors, like RFID tags, are installed on or near the products you wish to monitor. When a shopper picks up a product, nearby digital signage screens automatically show pre-programmed content related to that product. Your digital signage screens instantly return to regular store programming when the product is returned to its cradle or other specified location.

The content shown while the item is being manipulated can be a video explaining its use, an advertisement, or promotional content, like a new in-store special or other offer. Lift and learn is also a great way to promote your brand and improve customer loyalty.

This new technology can offer its benefits to other establishments, such as:

  • Museums use the technology to create more interesting exhibits where visitors can interact with items and receive related information.
  • Automobile dealerships use the technology to provide vehicle information in showrooms and trade shows.

How does QL support lift & learn?

The QL digital signage platform supports these technologies in multiple ways:

  • Using Smart Content Playback: Non-technical users create simple rules that control what’s shown on screen based on live data feeds (such as XML data) from any external sensor or device.
  • Using API: The QL Player API lets you integrate with external sensors to trigger content programmatically. QL Player will respond and trigger the desired content instantly.
  • Trigger any QL content, including videos, images, web pages, interactive apps, and templates.
  • Assign different content based on which item has been interacted with.
  • QL Analytics reports provide detailed proof of play information about all content shown on screen, including content triggered by lift and learn. This information is extremely useful to marketers and advertisers as they can assess the effectiveness of their programs.

Publishing lift and learn content in QL

Here is how you update content using smart content rules:

  • Create and publish your daily/weekly regular content programming.
  • Drag the Lift and Learn item into the Trigger folder.
  • Edit the item’s triggering rule, so it knows how to interpret the sensor’s data feed.
  • Publish!

When someone lifts an item, QL Player instantly reads the data from the sensor and triggers the corresponding content. When the item is returned to its original position, the process is reversed and the regularly scheduled content resumes.

Note: the interaction is not limited to someone lifting an item. The same trigger feature can be used with other sensors, such as motion sensors, the flipping of a switch, or the pressing of a button. QL can communicate with any third-party device or system.

Frequently Asked questions

Who should use lift and learn?

It’s accessible to any type of business or organization.

Common uses that get shoppers’ attention include:

  • High-tech retail: smartphones, headphones, wearable tech, gaming.
  • Luxury retail: watches, sunglasses, automobiles.
  • Convenience retail: wine and liquor, beer.
  • Experiences: museums, visitor centers.
Why is QL a good platform for lift and learn applications?

QL supports lift and learn through its proprietary APIs and Smart Content Playback features. The QL Platform can be adapted to operate with any external device, sensor, or third-party software to deliver the best shopper/visitor experience.

Get started with QL—the best digital signage product to help your store sell more!

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