WHICH OF DIGITAL SIGNAGE SOFTWARE UNIQUE CHARACTERISTICS APPLY TO DOOH AND ADVERTISING?
DooH is all about advertising in public places and the industry is gradually moving from paper to screens as its main visual communication medium. As this migration takes place, DooH network operators are looking for digital signage advertising software features that are specific to their industry. Seeing an opportunity, Navori Labs created a dedicated add-on module to support advertising applications. This product is available for Navori’s QL Professional digital signage software. Here are some unique characteristics of advertising using digital signage technologies.