Digital-out-of-Home, or DooH is all about advertising in public places and this sector is gradually moving from paper to screens as its main visual communication medium. As this migration takes place, DooH network operators are looking for digital signage advertising software features that are specific to their industry.
Seeing an opportunity, Navori Labs created a dedicated add-on module to support DooH advertising applications. This product is available with the QL Professional digital signage software. Here are some unique characteristics of advertising using digital signage technologies.