QL Content Manager includes an add-on specifically designed for advertisers and DooH use. Our ad campaign management system lets users program their content based on forecasted ad impressions. Traditional ad campaigns include a mix of user selectable filler content and ads are inserted at regular intervals to maximise audience exposure. QL automates the ad insertion process based on user input (target number of impressions / number of ads to play in sequence). Meta tags can also be used to redirect ads to specific screens. Users can generate detailed analytics reports so ad network operators and advertisers can validate what was shown on each screen. Reports can be exported and distributed by email.

QL’s advertising features can be controlled by a third-party ad booking system via the QL Server API to further automate the ad management process.

Add-on module BAP-10 Advertising – Digital Out Of Home DOOH