Digital Signage Advertising is primarily shown in public venues, such as:
- Shopping malls
- Airport concourses
- Retail and grocery stores
- Hospital lobbies and open spaces
- Train stations
- And many similar types of locations.
This type of signage is designed to improve a visitor’s experience by displaying entertaining and informational content that is sponsored through ad sales.
Digital signage network operators typically program a mix of content:
- Traditional advertising such as images, videos or HTML5 animations.
- Topical content that includes current news, weather, sports…
What makes running an ad network different from other types of digital signage?
Network operators builds their media planning based on the number of ad impressions, and ad slots. Each screen, LED board, or digital display must play the predefined number of impressions specified by the media planner, no matter the number of ads booked.
Ad agencies traditionally sell ad spaces for print, radio and TV using an internal ad management software that can handle bookings, invoicing and various other tasks. QL offers an API that can interact with these systems using machine to machine communication so ad bookings are automatically added to the network’s programming without any end-user intervention.
QL lets agencies access their own secure, private network and each one can operate fully autonomously, freeing up valuable IT resources for other tasks.