Exhibition, conference & convention center use Digital Signage to improve visitor’s experience

Use screens to inform Exhibition, conference & convention center visitors

Exhibition centers are large spaces frequented by many visitors for the duration of an event. Digital signage is the best way of communicating consistently with these visitors.

The versatility of the software enables you to adapt your screen-based communication to suit each event.

Zones within an exhibition center fall into one of two categories. The first is the exhibition area, which changes from one event to the next, and the second is the infrastructure, such as corridors, restaurants, conference rooms, work spaces and toilets which do not change. The exhibition centers staff manage the screens for these areas, whereas the exhibitors are responsible for the screens at their stands.

Digital signage can be used to manage the event itself: the occupancy of conference rooms, display of event programs, wayfinding information and digital menu boards for visitor restaurants.

Digital signage is also a medium for the sale of advertising space for each event. Software such as Navori QL offers a module for managing advertising campaigns that guarantees advertisers a predefined number of displays together with distribution statistics providing, for each advertisement and each impression, the numbers of viewers, their characteristics and their engagement with the content displayed on the screens.

Exhibition centers are usually made up of different buildings or blocks that can host one or more events at the same time.

QL Digital Signage for Exhibition Center

Product features

QL offers all the features you need to inform, engage and entertain visitors and exhibitors alike, whether you’re at convention centers, tradeshows or meeting halls.

Wayfinding

The first use of digital signage for visitors is wayfinding, which, depending on the position of the screen, points them in the direction of the restaurants or conference rooms. Although some of the content relates specifically to individual screen, conference centers require software which can offer a high level of granularity to CMS users, offering in particular an interface capable of managing content for the whole center and per building and per screen for wayfinding.

Collaborative Content Management System - CMS

Screens positioned in key areas, such as the way to the entrance to the exhibition buildings, are managed from a central system. The manager responsible for a building is in charge of the signage in the corridors and conference rooms, while each restaurant manages its own digital signage.

All the screens positioned throughout the exhibition centre are managed by the same software. Employees from a number of different departments work together to create the content and to ensure the equipment works according to plan.

The staff who use CMS Navori QL Manager are assigned a profile that is consistent with their job. Maintenance staff are responsible for monitoring and repairing malfunctions, while the marketing team manages the content. Each department works with CMS Navori QL manager, with checks until the content is approved by a senior manager before dissemination.

Exhibition centers are large organisations with different departments and skill sets working hand in hand. Digital signage software such as Navori QL must be designed to cater for collaborative work changing continually from one event to the next.

Digital Menu Boards for Restaurants

Exhibition centers house restaurants that use digital menu boards to display their menus. The digital signage software contains a content editor enabling unskilled workers to produce content and animations in just a few minutes. With the CMS QL mobile manager, they can edit the images and programming from their smartphones, while standing in front of the digital menu board.

Conference room management

A screen outside each conference room shows the event in progress and future events. How does this work? Using Office 365, every room is registered as a resource represented by a calendar, which employees use to book their reservations. The screens display the events to guide visitors to them: Office 365 and Google Calendar synchronize automatically with the screens.

In rooms reserved for workspaces within exhibition centres, the screens display data in real time, such as flight departure times from the nearest airport, or news or weather. Shortly before the start of an event, a specific message is automatically sent to inform the visitors.

Advertising - DooH

For applications used to sell advertising space, Aquaji provides advertisers with proof of display with, for each display, how many people had the screen in their field of vision, how many looked at the advertisement, or simply a count of vehicles.

Traffic Analytics - Computer vision

Exhibition centers measure their performance on the basis of numbers of visitors and exhibitors. Since the center operator’s business is to obtain value from space rented to exhibitors and from advertising space, Navori offers an analytics solution that uses Aquaji computer vision software to add value to the space.

Aquaji provides the exhibition centre with data such as building occupancy on any day of the week or time of day, and enables it to inform exhibitors of numbers of people passing through the corridors for the same show held the year before and measure the waiting time for restaurants and occupancy of rooms.

Reliability

Events are very intense affairs that only last a few days. Financial issues can make or break exhibition centers, which is why their digital signage system must be extremely reliable. The digital signage software used must provide redundancy such as load-balancing and failover for the backend. The CMS interface must follow each screen in real time and alert the technical service team by email if there is a malfunction. The content dissemination center must be fitted with a sophisticated watchdog to ensure service continuity in all circumstances. These business features, required to operate digital signage in an exhibition center, are already integrated within Navori QL.

Compatible with all screen types

Since an exhibition centre covers a large area, screens of different sizes and types are positioned throughout, based on the distance from their respective audience, to facilitate communication both inside and outside the exhibition halls. The software must be compatible with all screen brands and technologies, from tablets to Giga LED screens using several synchronized media players. LED screens require specific functionalities such as Navori QL's Pixel Perfect, which ensures that one pixel of content corresponds to one pixel on the screen.

Multi-platform support

Compatibility with screens across multiple platforms and brands is also necessary as each manufacturer offers specific formats and features, leading exhibition centers to use screens from a variety of manufacturers. They therefore require truly multi-platform software that can create unique content to be displayed across all platforms.

Finally, digital signage software such as Navori QL must be compatible with multi-screens. For example, digital menu boards consist of several screens arranged in a line, each displaying different content. These screens can be managed via a PC with multiple video outputs or through screens with integrated media players synchronized at 1/30th of a second.

Alert evacuation

A third team is responsible for security. They can trigger alarms to evacuate the building at any time, using a smartphone or pressing a physical button, to direct visitors to the nearest exit. Another security functionality is the connection of the digital signage via Common Alerting Protocol (CAP) to the public authorities, allowing the screens to display amber alerts and weather warnings.

Conclusion

Exhibition centers use professional digital signage software such as Navori QL. The stakes are high when an event is underway and the requirement for functionalities varies, as versatility is part of the sector's raison d'être.

Frequently Asked questions

What is convention center digital signage used for?

Convention centers use digital signage to display visitor-focused content that entertains and informs. During show set-up and outside visitor hours, digital signage screens assist convention organizers and exhibitors with instant messages, instructions and informational updates.

How do I know if convention center digital signage is a good option for my business?

Digital signage is the perfect communication and advertising tool for convention center operators and trade show organizers:

  • Exhibitors at any event can take advantage of ad packages to market their products during an event, instantly increasing your ROI.
  • Provide for co-branding opportunities and adapt the content prior to each event.
What kind of content can I use for convention center digital signage?

Trade show content is provided by show organizers and exhibitors alike. Consider social media content to provide live updates and attendee feedback on and around the show floor. Adapt the content duration to match the target location. Use shorter content where there is heavy traffic for example.

Where can convention center digital signage be used?

Digital signage displays are installed at each event’s entrance point, deployed inside halls and near meeting rooms. Ideal locations are where there is the highest foot traffic as well as near food courts and snack bars where people tend to congregate during a convention.