Government Digital Signage empowers institutions and agencies to improve the public and employee’s experience

Government needs a versatile communication solution delivering the features government needs to communicate.

Why government facilities use digital signage?

Users include cities, cantons, states and all the government agencies that provide a service for the public. As with all locations open to the public, screens are used to communicate with visitors.

Digital signage is used for staff in offices and workshops, and in places open to the public that issue identity papers or all kinds of permits, courts, swimming pools and sports centers, libraries, police stations, fire stations, function rooms and tourist attractions.

This sector makes extensive use of content and program management, mainly by decentralized and collaborative means. Most airtime is dedicated to content linked to the venue where the screen is in use.

This presupposes a CMS with a user-friendly interface that allows users without any specialist skills, to grasp how it works quickly, i.e. in under 10 minutes. Staff can create templates or add content in a matter of minutes.

Once the content is created, staff use their smartphones to publish messages or to program content depending on what is actually happening at the venue.


Product features

QL can deliver any type of information efficiently and in a secure manner.

How Governments use digital signage?

Navori QL software is accessible via the cloud, i.e. managed and hosted by Navori, or self-hosted, managed by the IT department of the government organization. For reasons of confidentiality, users prefer the second option. The software is connected to Active Directory to manage user access and authentication with a high level of security. The CMS software will also be connected to the administration’s internal resources, such as booking schedules for meeting rooms, SAP ERP systems or business intelligence. These third-party resources can provide data in real time that the end users integrate into the content or more specifically, into templates.

The communications department positions screens in different areas. Each location manages its own content, while the central organization can also publish its own general content and, if necessary, validate locally-created content created before it is published. Airtime is shared between the central organization and the locally-created content, or even at the level of the screen based on the percentage of airtime specified in the software.

The administration team creates content that can be intentionally shared between several facilities. The software manages several content libraries at different levels. For example, weather warnings and messages about important events are sent to all screens without exception.

Tag editing for screens is used to link content with a type of virtual activity. For example, security alerts will be sent, without exception, to fire stations, police stations and organizations responsible for public safety, but not to the other locations. The digital signage software must prove versatile enough to easily meet all the needs of a multi-site administration.

Digital signage creates linkages between the locations operated by the administration: they are interconnected. The content published may be shared or specific to one site or even a screen or display zone.

Support of various screen types and brands

Other essential points: The administration uses all kinds of screens. LED screens if the audience is far away, traditional LCD screens or simply tablets positioned on counters or in lifts. Users are often already equipped with screens from different manufacturers using different technologies.
QL software is compatible with all platforms, including SoC screens with integrated media players. If the screens are not SoC, the best option is often to use an external media player such as StiX 3700. Administrations ideally need multi-platform software that has the same features and the same display quality.
The content is created just once, Navori QL Player then adjusts its size and resolution when it is displayed.

Analytics - Computer vision

Navori offers a second software package, Aquaji, for analytics. It uses computer vision and AI to handle the issues encountered by public authorities. Aquaji measures the waiting time of members of the public who come for a service. Used in conjunction with the QL digital signage software, the content displayed on the screen automatically adjusts to suit the waiting time, age and gender of the audience.
These indicators allow optimized allocation of human resources, ensuring that the public agency's average waiting time target is achieved. Aquaji also measures how much time visitors spend on the premises, as the shorter the stay, the better the service, and finally it counts the number of vehicles.

The QL and Aquaji technologies developed and offered by Navori meet the needs of government agencies for communication based on digital signage, regardless of their size or the extent of their needs and the number of screens used, both from the cloud and on site.

Frequently Asked questions

How do i know if digital signage is a good option for my agency?

Any group or organization that needs to communicate with the public or staff can benefit from digital signage. Eliminate the need (and the wait) involved in printing traditional signs for staff and visitors – go digital instead! Digital messaging can be in the form of general information and schedules, to display emergency alerts, as wayfinding for people in search of services, and for health and safety notices for both visitors or staff.

What kind of content can i use for government digital signage?

Display announcements, community updates, schedules, social media updates and other live information that is updated in real time. You may also include weather forecasts, promote local sporting events, entertainment venues and more.

Where can government center digital signage be used?
  • Administrative offices
  • Lobbies and hallways
  • Arenas and fitness centers
  • Armed forces recruitment offices
  • City hall
  • Community centers
  • Courthouses
  • Employment centers
  • Interpretation centers
  • Police / Fire and Rescue stations
  • Public health offices
  • Public libraries
  • Public transit offices
  • Vehicle registration centers
  • Waste and recycling centers