QL’s retail digital signage turns any screen or LED signage board into an efficient sales and marketing tool.
For retailers, what are the benefits in using Digital Signage screens?
As a retailer, I’ve always use traditional marketing tactics to encourage customers to visit my store and engage with my brand. Television commercials, newspaper and magazine advertisements, targeted web-based ads etc. are all ways that we as retailers encourage our potential customers to visit our stores. Shouldn’t we then pay as much attention to how we interact with our customers once they actually do come to our stores?
That is exactly where I rely on digital signage, during their visits. Digital Signage displays are used as an efficient and engaging way to communicate with our most important assets, our customers.
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Engage, Promote and Attract
The first aim is to display and promote relevant products. For the clothing and luxury goods inductries, displaying the latest collections and newest trends is always a real plus for the visitors. Products displayed on screen remind and encourage the visitor, who can then, depending on their level of interest, look at the physical product by going to the shelves. If products the customers did not expect to see are presented on the screens, the value of the store’s average transaction is increased. Digital Signage displays are also useful for communicating with customers about services and promotions.
The advantage of screens compared to printed communications media is without doubt their versatility and the speed at which you can make changes without any added cost or delay. With mobile QL Manager software, staff can use their smartphones to control content, publish express messages and deal with any ‘business situations’ in seconds.
Creating an attractive, inviting and exciting environment for customers who live in a digital world is another key goal. From now on, the brand image of my store will be driven by video and dynamic content. It is no longer only about promoting products, but also about creating an attractive environment with strong brand values.
Digital Signage displays can also act as a valuable medium for interaction between staff and customers. With QL Mobile, staff can use screens as a communications medium. Imagine that a sales representative wishes to show a customer a product that is out of stock. The member of staff uses their mobile to search for the product in question and can then show it to the customer on-screen. This functionality is very useful to car dealers, who often sell vehicles that they do not necessarily have in stock.
Improve your ROI
Stores which sell a number of different brands can sell advertising space in order to further increase the ROI of their Digital Signage network. Manufacturers have always paid for their products to be showcased and promoted in stores. With digital signage, this takes the form of purchasing advertising space.
Navori QL software includes a module specifically for the sale of advertising space, enabling stores to create a media plan and guarantee a predetermined number of displays. With Navori Aquaji software, detailed reports are generated, including not only the number of times the advertisement is displayed by site and by screen but also the number and characteristics of those who have seen and looked at it.
From now on, advertisers will be able to assess the cost per contact with a very high degree of accuracy.
Common Mistakes to Avoid
What are the traps to avoid when installing and using screens? The size of the screens should vary according to the distance from which the audience can see the content. At a counter, a tablet is sufficient as the screen is very close to the customer. At a distance of under 5 metres, an LCD screen with brightness of 500 nits is sufficient provided a rectangular format with portrait and landscape displays is enough.
When the content displayed on the screens needs to be visible from further away, LED screens are the right solution. They are very bright, the screen is not necessarily square and they can cover a very large surface area. As every store and every site has different architecture and layouts, it makes sense to choose digital signage software such as Navori QL, which supports all types of screens and architecture.
Quality and Reliability are Paramount
Hardware architecture: SoC or external media player
Respect for environmental standards.
Frequently Asked questions
Retailers and brand owners use digital signage in many innovative ways.
It’s a known fact that digital signage enhances the shopping experience and helps increase sales. Products and services advertised on digital screens experience higher sales lift when compared to other methods (printed flyers alone, for example).
Video and animated content can be a very powerful customer engagement tool. For example, how-to videos and in-use product demonstrations can assist sales staff in their work. Retail flyer ads can be repurposed to generate lift off a current sales campaign.
Use retail digital signage displays in these locations for maximum impact: