Digital signage is used as a brand owned private media used by marketers and merchandisers across point of purchase displays. In store signage is a powerful and critical leverage as it’s passing a message just when and where the customer is about to make a purchasing decision.
A Nielsen survey conducted on a 1000 shoppers sample shown that 68% of respondents said in-store messages would sway their purchasing decisions and 77% said it was a useful way to learn about products. Another report by Arbitron Research found that of those shoppers who have seen POP display, almost 30% made an unplanned buy. These data are indicative and may vary depending on the type of store and from one store to another. Point of purchase displays contribute to customer vibe and brand equity while showcasing and promoting products and values in a smart way.
Retail uses interactive tablets for pre sales, video walls, windows displays. Show specific promotions according to the precise areas by tagging specific screens, as well as showcasing promotions for daily offers on all screens. Grab your customer’s attention by creating interactivity between your product and the consumer via RFID, NFC, motion detection and Mobile devices. Use digital signage to display content based on proximity or motion. Integrate third party databases like POS, inventory, loyalty for staff and provide back office control to monitor daily business progress.
The benefits in using Digital Signage in the Retail Industry are…
• Improve the atmosphere and brand awareness.
• Enhance the average transaction.
• Run your private media.
• Attract passerby attention.
• Interactivity and digital sales assistant.
• Powers both POP signage in-store audio and music.
• Employee training and skills Management.
• Multi-user content management and messaging access (HQ and in-store).