You can rely on Navori Labs’ QL software to create memorable lift and learn digital signage experiences for your customers.
Engage your customers using lift and learn digital signage
Retailers facing stiff competition from popular e-commerce sites are rethinking how people shop. Its why retail digital signage is going interactive, with a focus on the customer experience.
To remain relevant and give customers a reason to visit, retailers are working hard to find ways to make shopping more fun. It’s important to note that shoppers often rate their experience based on the time it takes for someone to provide service.
Perceived wait times are a core component of the customer experience. Lift and learn is designed to deliver just that.
Let’s see how lift and learn works.
First, retail items are placed on a table or other support accessible to shoppers. Nearby sensors detect a person’s proximity and can tell if someone interacts with the item. As soon as the person touches or lifts the item off the table, a nearby digital signage screen starts playing an ad or an informational clip about the product. Any currently scheduled media is instantly interrupted and the product-specific content takes over the screen.
If the shopper picks up more than one item, the digital signage screen can show information that lets the viewer compare each product’s features. This technique is commonly used for high-tech products like smartphones and other small devices that are easy to pick-up. However, the technique can also be applied to many other small items like bottled fragrances, watches or other luxury items.
Lift and learn helps promote sales
Retailers implement lift and learn technology in their stores to help shoppers improve their experience. Interacting with an item helps promote customer engagement and better-informed shoppers make better purchasing decisions.
How does it work?
Sensors, like RFID tags, are installed on or near the products you wish to monitor. When someone picks up a product, nearby digital signage screens automatically show pre-programmed content related to that product.
Your digital signage screens instantly return to regular store programming when the product is returned to its cradle or other specified location.
The content shown while the item is being manipulated can be a video explaining its use, an advertisement, or promotional content, like a new in-store special or other offer. Lift and learn is also a great way to promote your brand and improve customer loyalty.
This new technology can benefits other applications:
How does QL support lift and learn?
The QL digital signage platform supports lift and learn with these features:
How to publish lift and learn content in QL
Here is how you update content using smart content rules:
When someone picks up an item, QL Player instantly reads the data from the sensor and triggers the corresponding content. When the item is returned to its original position, the process is reversed and the regularly scheduled content resumes.
Note: Interaction is not limited to someone picking up an item. The same trigger feature can be used with other types of sensors, such as motion detectors, flipping a switch, or pressing on a button. QL can communicate with any third-party device or system using data feeds and its API.
Frequently Asked questions
It’s accessible to any type of business or organization.
Common uses that get shoppers’ attention include:
QL supports lift and learn through its proprietary APIs and Smart Content Playback features. The QL Platform can be adapted to operate with any external device, sensor, or third-party software to deliver the best shopper/visitor experience.
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