LIFETIME: Making the most of digital signage throughout its 3000 fitness center displays

Life Time sought a single software solution to manage a sophisticated digital signage network of more than 3,000 endpoints while handling more than 10,000 content combinations per week. Navori Labs and integration partner, Affinitech, was selected by Lifetime to design and deploy a dynamic, user-friendly single CMS solution with very specific requirements. The new platform needed to be cost-efficient and simple to operate without limiting network capabilities. Lifetime also required an interactive and interoperable solution that could interact with backend systems while maintaining security.

LIFETIME: Making the most of digital signage throughout its 3000 fitness center displays
"Navori Labs has been a key partner in allowing us to incorporate digital signage to enhance member interactions in a dynamic and creative manner, without unncessary complexity. Navori QL software supports our ability to dynamically display thousands of unique classes, events, and appointments each day, improving the member experience over a robust, reliable and secure network."

Austin Runck

Digital Content Platform Administrator, Life Time

WHAT WERE THE SOFTWARE REQUIREMENTS?

  • A COLLABORATIVE CONTENT MANAGER A single CMS able to satisfy every stakeholder: Advertising, IT, marketing, and C-suite.
  • INTERACTIVITY Enhance interactive and informative experiences for club members. Flexibility for automated and on-demand manual takeover.
  • CONTENT AUTOMATION Displaying thousands of unique classes, events, and appointments each day on club screen and interactive kiosks.Integrate seamlessly with the company’s existing back-end systems to help club members book classes and appointments.
  • SOPHISTICATED CONTENT PROGRAMMING Support complex delivery of programming to varied endpoints, including video walls, interactive kiosks, menu boards and tablet controlled screens.
  • ADVERTISING Built-in advertising platform able to support national and local campaigns. Monetizing the network through a mix of local and national ad campaign content. Efficiently managing ad campaigns/digital-signage-software/how-digital-signage-advertising-work and in-house promotions from a common drag-and-drop user interface.
  • HIGH PERFORMANCES RENDERING Supporting larger-than-life 4K/8K visual presentations across multiple video walls and floor-to-ceiling displays.
  • VIDEO STREAMING Full support of multicast video streaming, whether scheduled or on demand
  • RELIABLE Supporting network load-balancing, fail over and redundant Microsoft SQL databases.
  • REPORTINGProviding detailed reporting and analytics data so advertising teams can validate content play out and performance.
  • THIRD PARYT APP INTEGRATION Integrating Navori Labs’ LT Connect application to show real-time heart rate monitoring and fitness class sign-up details, managed remotely by personal trainer’s digital tablets.
  • DIGITAL MENU BOARD Delivering dynamic menu board content for Life Spa services and reservations.
  • SCALABILITY Navori QL’s open architecture allows for future network expansion and interoperability with third-party systems, including new types of data feeds, security systems and live marketing analytics.

ABOUT THE END USER AND NAVORI’S CERTIFIED INTEGRATOR

Some information about the end customer and our partner at the initiative of this project

ABOUT LIFE TIME FITNESS

As a wellness pioneer, Life Time is reshaping the way consumers approach their health by integrating where we move, work and live – digitally and physically – all with the primary objective of helping people lead healthy, happy lives. With more than 150 destinations in 41 major markets across the U.S. and Canada, Life Time operates luxury athletic resorts, owns and produces iconic athletic events and is expanding its brand though Life Time Work premium coworking spaces and Lite Time Living high-end leased residences. For more information visit www.lifetime.life.

ABOUT AFFINITECH

A leading national technology systems integrator, Affinitech builds world-class technology solutions that excite and engage, while making people safer and more productive, and businesses more successful. From design to installation to maintenance, we handle every step of the process—so your technology is seamless, easy to operate, and cost effective. From business security systems and audio/video solutions to digital signage and professional services, Affinitech big-picture vision, insight, and experience delivers custom solutions that operationalize technology to benefit your business and customers. Our proven track record includes fully scalable systems that are easily standardized, replicated, and implemented across multiple site locations. We then monitor and maintain these solutions with industry-leading service so you can focus on what you do best—run your business. www.affinitechinc.com

NAVORI QL MODULES USED FOR THIS PROJECT

  • AAP-40 QL Core: Server On-Premise – Desktop and Mobile Content Manager, Multi-user with customizable roles – SSO, Template and Ticker Designer, Data Feed Manager XML, RSS, Twitter, Facebook, Office 365 and Google Calendar and basic Monitoring
  • BAP-21 Insane performance rendering (IPR) module – 8K player engine (Windows 64 bits required)
  • AAP-41 Expert module including advanced monitoring  and aggregated playback reporting
  • BAP-10 Advertising module – Digital-Out-of-Home / DooH – Campaign Management Module
  • BAP-14 Multi media-player content synchronization module
  • ASR-02 Load balancing module – per additional IIS server
  • ASR-03 Microsoft Azure BLOB module
  • ASR-04 Server API module