Deploying digital signage for QSR

Digital signage for QSR uses indoor LCD screens and LED displays at the drive-thru entrance to promote items and upsell guests. Let’s find out why digital signage is so popular, and why QL is the perfect restaurant menu software for you.

Why do quick service restaurants use digital menu boards?

Unlike traditional restaurants, quick service restaurant (QSR) customers place their orders before sitting down for their meal. For these restaurants, digital menu boards play a vital role from the moment guests arrive at the ordering counter.

It’s why many restaurants have been upgrading their printed menus to digital signage screens. Digital signage makes everything more engaging because it lets restaurants display captivating videos and bold graphics. Digital menu boards can display an unlimited number of items and rotate offerings based on the time of day, or day of the week.

Most importantly, digital menu boards can be updated instantly with new prices or item substitutions. Promote overstock items or respond to competitive pressures at a moment’s notice. Restaurant digital signage also offers great opportunities to display limited time offers (LTOs) and loyalty programs.

Video wall restaurant signage provides another useful channel for your promotional content. Display a mix of lifestyle content and social media messaging to engage with your guests. Create a nicer ambiance that encourages repeat visits.

There are many other opportunities where QSRs can take advantage of this exciting technology. For example, LED displays for restaurants are often installed outside buildings and drive-through displays to attract drive-by traffic. Exterior displays and drive-through signage have recently taken an even bigger role. This is due to health and safety measures that limit in-store access to guests.

Regardless of the digital sign’s location, it’s important to make sure screens are showing high-quality content. Photos and videos should make products appear more appealing to help drive sales. Text should be sufficiently large to be readable from the intended location.

Find out how digital display work in restaurants

Simple, reliable, and efficient – those are the key elements for restaurant digital signage.

Digital Menu Board Templates

Simplify your business

Leverage your POS data to automate menu board item updates and price changes. You no longer need to rely on local staff to implement changes to your menus.

Automated dayparting

Automation starts with dayparting. Adjust your selections based on the time of day. Rotate your breakfast, lunch, and dinner menus at preset intervals with no daily interaction. Optimize your menu layouts to deliver the best experience to your guests.

POS and ERP data integration

Typically, your digital signage CMS is interfaced with the restaurant’s POS system. This way, your menus will update themselves when selections or prices change. Sold out items are automatically dropped from the menu.

Less errors means happier guests!

Update your menus with a smartphone

Restaurants can empower local staff using Navori Labs’ QL Mobile app. Staff members can control local digital screens right from their smartphone. They can make menu changes on the fly, trigger any content with a touch and even control their screens. No more calling head office for changes.

Optimize your take-out

Restaurants who accept online orders can take advantage of QL to display wait times and inform guests when orders are ready. Using QL’s Template Designer, screens can show mixed content, like ads in a video zone next to order pick-up information.

Drive more sales with computer vision analytics

Navori Labs offers AQUAJI, our company’s proprietary computer vision software for indoor and drive-through restaurant applications. AQUAJI uses cameras to track customers as they are waiting to place an order.

AQUAJI provides critical business information while respecting every guest’s anonymity. Restaurant operators get access to average guest wait times, number of individual visits, and statistics based on each guest’s age and gender.

These KPIs inform restaurant management so they can improve staff allocations to improve the guest experience. When deployed at the drive-through, AQUAJI can read vehicle license plates and customize item suggestions based on order history.

Frequently Asked questions

What is restaurant digital signage used for?

Restaurants use digital signage to advertise products and services, display dynamic menu boards, and promote slow moving items. They are also great for cross-selling products in store and at the drive-through.

Employee-facing signage displays are also used for employee training, new product introductions and to update employee procedures.

How do I know if restaurant digital signage is a good option for my business?

Industry results have shown every restaurant can benefit from dynamic digital signage. Locations that install digital menu boards and other types of displays record sales lifts compared to those who don’t. Research has shown increased customer engagement and a more memorable dining experience compared to locations that don’t use digital signage.

What kind of content can I use for my restaurant digital signage?

Digital signage can do more than just display digital menu board content. For example, you can show videos and animated content to complement your menus and provide a more entertaining experience. In certain types of locations, infotainment such as social media, news, weather, and sports scores can also be useful. This would be the case for sports bars, breakfast restaurants, and similar locations.

Where can restaurant digital signage be used?

Digital signage for restaurants can be used in many locations:

  • Screens at the store entrance greet customers and promote specific items.
  • Digital menu board screens installed behind the order counter to inform customers. They can provide ingredient lists, calorie counts, and other useful information so customers can make healthy choices.
  • Screens in restaurant kitchens and common areas can provide useful information. They offer great opportunities for online training, HR news, or health and safety notices.
  • Exterior and pylon LED boards advertise current promotions.
  • Drive-thru LED boards display menus and assist in the order-taking process. Orders are shown in real-time with cross-selling opportunities.