Unlike traditional restaurants, quick service restaurant (QSR) customers place their orders before sitting down for their meal. For these restaurants, digital menu boards play a vital role from the moment guests arrive at the ordering counter.
It’s why many restaurants have been upgrading their printed menus to digital signage screens. Digital signage makes everything more engaging because it lets restaurants display captivating videos, up-to-date product inventories and pricing and bold graphical elements. Digital menu boards can display an unlimited number of items in a visually appealing way and rotate offerings based on the time of day, or day of the week.
Most importantly, digital menu boards increase restaurant efficiency because they can be updated instantly with new prices or item substitutions. Promote overstock items, automatically remove sold out items from the menu, or respond to competitive pressures at a moment’s notice. Restaurant digital signage also offers great opportunities to display limited time offers (LTOs) and loyalty programs.