Improving fan engagement with digital signage for stadiums and arenas

From baseball and football stadium signage to hockey and basketball arenas, Digital Signage delivers a better fan experience, all while increasing venue revenues.

How can arenas and stadiums do more with digital signage?

Control the entire fan experience at your events with:

  • Scoreboards
  • Concession digital menu boards
  • Wayfinding displays
  • Exterior branding signs

You can do all this, and more on our single, unified stadium signage advertising platform.

Welcome VIP guests and deliver personalized messages on targeted screens. Manage your client’s advertising campaigns. Deliver real-time player and team statistics, sports scores, event notifications and more with QL software.

Event managers and authorized staff can trigger content and modify data feeds on-site in real-time from any smartphone or tablet using the QL Mobile app.

Use digital signage to manage foot traffic and optimize exit routes in case of emergency at your stadium or facility. Interface with emergency systems to trigger instant notifications and direct the flow of people so they can get home safely.

Product features

QL has what it takes to tackle even the most demanding digital stadium signage project.


QL Content Manager

The QL Content Manager UI is easy to learn and simple to use. This is a software your team will truly enjoy.

Built-In Data Feed Manager

Display information from any data source including RSS / XML, social media feeds from Facebook and Twitter, Google Calendar and Microsoft Exchange.

Efficient and Simple to Use

Synchronize your data and deploy it to any screen in seconds.

Impress with 8k+

QL Player IPR (insane player rendering) is a 64-bit player software capable of powering an 8K video wall, or four clusters of 4K displays using a single Windows PC. IPR lets you play any content at extremely high resolutions – something particularly useful for sports.

Built-In Template Designer

Create new layouts for any type of display using QL’s own template and ticker design tools. Build multi-zoned layouts, multi-display menu boards, and high impact video walls.

Ready for Anything

Be ready for any situation. All content and instructions are cached on each player so that if a network connection is disrupted, content will continue to play until the issue is resolved.

Various Hosting Options

QL is available in on-premise and cloud versions. Pick an option based on your business requirements.

Supports All Platforms

Use any hardware / software for your project, including building your stadium brand, advertising new products and service, stadium wayfinding, and more.


QL Player is available for a wide range of devices and operating systems: Windows, Android, BrightSign and many System-on-Chip (SoC) displays.

Go Interactive

Get interactive. QL supports touch screens “out of the box” so you can easily manage wayfinding apps and develop attractor loops that sell. Trigger any content with a touch and launch any third-party software or content instantly.

Frequently Asked questions

What is stadium digital signage used for?

Football stadium LED signs and sports arena digital signage can be deployed across entire facilities to engage, inform, and entertain fans. Quickly adapt your content (from branding to scores to interactive graphics) based on the type of event (sport, entertainment, concert etc.).

How do I know if stadium digital signage is a good option for my sports venue?

Stadiums and arenas big and small can benefit from strategically located displays to generate revenue and engage fans. Screens located in and near concession stands are used to display menus and ads. There are lots of great advertising opportunities throughout your typical stadium or arena, both inside and outside. From football to baseball and beyond, digital signage is essential to any sports venue.

What kind of content can I use for stadium display boards?

Stadium digital signage displays are used for advertising, information, branding, wayfinding, entertainment, and sales. Supported content types are videos, images, HTML5, live video streams and data feeds.

Where can stadium display boards be used?

Here are a few examples of signage used in sports venues:

  • Weatherproof LED signage on exterior pylons and building facades
  • Parking/elevator hall displays
  • Concourse level displays and signage
  • Lobby/entrance branding signage and video walls
  • VIP lounge displays
  • Restaurant/concession digital menu boards
  • Stadium balcony LED boards
  • Scoreboard LED boards