Digital Signage for Stadiums & Sport Events

With over 800 features, QL is the ideal digital signage solution for stadiums and arenas of all sizes.


QL allows you to be ready before the lights come on and the game starts. Our stadium signage empowers you to make sure that every game is more exciting than the last. From baseball and football stadium signage to hockey and basketball arenas, our reliable and adaptable digital signage software delivers a better fan experience, all while increasing revenues at your venue.

Arenas and stadium operators can do more with QL digital signage. For example, they can:

  • Publish real-time content to any type of screen regardless of its size, layout or resolution. Change your messaging on-the-fly to fire up the crowd and create excitement. Highlight goals and milestones, and publish instant notifications on your signs from any data source.
  • Control the entire fan experience at your events, including sports signage on scoreboards, concession menu boards, wayfinding displays, exterior branding, putting messaging and advertising on a single, unified platform.
  • Communicate with stadium staff, or update team management and other stakeholders with up-to-the-minute information. at your facility
  • Manage your client’s advertising campaigns inside QL Content Manager without the need for additional software. Insert new ads based into your regular programming using the QL ad performance algorithm.
  • Interface with third-party software apps and sensors to trigger content on your signs while changing programming on-the-fly. Use cameras, motion sensors, temperature sensors and other devices at the venue to automate what is shown on screen.
  • Welcome VIP guests and deliver personalized messages on targeted screens.
  • Deliver real-time player and team statistics, sports scores, event notifications and more.
  • Event managers and authorized staff can trigger content and modify data feeds on-site in real-time from any smartphone or tablet using the QL Mobile HTML5 app.
  • Manage foot traffic and optimize exit routes in case of emergency at your stadium or facility. Interface with emergency systems to trigger instant notifications and direct the flow of people so they can get home safely.

Product Features

QL has what it takes to tackle even the most demanding digital stadium signage project.

  • The QL Content Manager UI is easy to learn and simple to use. This is a software your team will truly enjoy.

  • Display information from any data source including RSS / XML, social media feeds from Facebook and Twitter, Google Calendar and Microsoft Exchange.

  • Synchronize your data and deploy it to any screen in seconds.

  • Create new layouts for any type of display using QL’s own template and ticker design tools. Build multi-zoned layouts, multi-display menu boards, and high impact video walls.

  • Be ready for any situation. All content and instructions are cached on each player so that if a network connection is disrupted, content will continue to play until the issue is resolved.

  • QL is available in on-premise and cloud versions. Pick an option based on your business requirements.

  • Use any hardware / software for your project, including building your stadium brand, advertising new products and service, stadium wayfinding, and more.

  • QL Player is available for a wide range of devices and operating systems: Windows, Android, BrightSign and many System-on-Chip (SoC) displays.

  • QL Player IPR (insane player rendering) is a 64-bit player software capable of powering an 8K video wall, or four clusters of 4K displays using a single Windows PC. IPR lets you play any content at extremely high resolutions - something particularly useful for sports.

  • Get interactive. QL supports touch screens “out of the box” so you can easily manage wayfinding apps and develop attractor loops that sell. Trigger any content with a touch and launch any third-party software or content instantly.

Frequently Asked Questions

Football stadium signs and arena digital signage can be deployed across entire facilities to engage, inform and entertain fans. Quickly adapt your content (from branding to scores to interactive graphics) based on the type of event (sport, entertainment, concert etc.).

Stadiums and arenas big and small can benefit from strategically located displays to generate revenue and engage fans. Screens located in and near concession stands are used to display menus and ads. In fact, there are lots of great advertising opportunities throughout your typical stadium or arena, both inside and outside. From football to baseball and beyond, digital signage is crucial in any sports venue.

Stadium digital signage displays are used for advertising, information, branding, wayfinding, entertainment and sales. Popular supported content types are videos, images, HTML5, live streams and live data feeds.

Here are a few examples of signage used in sports venues:

  • Weatherproof LED signage on exterior pylons and building facades
  • Parking / elevator hall displays
  • Concourse level displays and signage
  • Lobby / entrance branding signage and video walls
  • VIP lounge displays
  • Restaurant / concession digital menu boards
  • Stadium balcony LED boards
  • Scoreboard LED boards

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